Every year, Earth Day reminds us of the importance of preserving the health of our planet. In print communications, negative statements about paper and printing are common, but contrary to popular belief, the printing industry is one of the more environmentally friendly industries....
Digital printing technology is making it possible for marketers to explore an entire range of packaging variations. If you’re planning a product launch, a brand refresh or looking for packaging alternatives, short test runs help you evaluate results without delays or risky experiments....
Agility has become a marketing buzzword. Customer preferences and market conditions have never changed more quickly. Being nimble, in learning about your markets and in adapting your responses to meet your customers, is crucial. That’s why sophisticated digital printing buyers are enjoying the benefits...
It’s quite challenging to set your message apart from all the rest. That’s why carefully targeted messaging is crucial to the success of any marketing effort. New digital print production techniques offer ways to dramatically increase the impact of your marketing communications and give you...
Wouldn’t you love to increase your marketing response rates by 25%, 50%, 100% or more? When done right, personalized marketing will connect you more closely with your customers — building brand loyalty and driving sales results. Here’s what you need to know. ...
Everyone knows that we live in a digital world, but few people take full advantage of all the benefits digital printing offers. Here are some ways you can make your marketing more nimble by rethinking your assumptions about print production. ...
We’ve been impressed by how many companies are taking a different approach to building sales — by focusing on improving their customers’ experiences. Those companies have concluded that their most important product isn’t their product or service at all. It’s the experience their customers have...
As we emerge from the Covid-19 shut-down, it’s clear that the new normal will be very different. How we work together will be physically different. How we connect with people within our companies will be different. And how we connect with customers (and prospects) will...
We’re still in the early stages of the Covid-19 crisis. Everyone is looking forward to digging out of this difficulty and getting back to normal. I’m sure that you’re looking forward too. But normal won’t be the same. Lots of companies and lots of individuals...
A message from our founder & president, Martin Lépine, to the customers, team members, and business partners of Paragraph, Inc....
