If you’ve been producing printed products over the past year, you’ll have dealt with the continuing paper shortage. Our business has been dealing with it every day, and we want to share with you what’s behind the difficulties. The shortage is easy to understand but...
At Paragraph, delivering value for our customers is our first priority. Savvy buyers know that print is a crucial part of the marketing supply chain. Print tells a rich and lasting story. Paragraph is proud to expand its commitment to clients and the environment as...
We’re all busy. Sometimes too busy. And we’re all looking for ways to save time — to make things easier, better, and faster. A digital storefront could create efficiencies for everyone who works with your marketing materials....
When you create a new product, you want to get it in the hands of customers FAST. And now, as we emerge from the pandemic, it’s crucial for brands to react quickly and get products to market effectively. Here’s why point-of-sale promotions are likely to...
Every year, Earth Day reminds us of the importance of preserving the health of our planet. In print communications, negative statements about paper and printing are common, but contrary to popular belief, the printing industry is one of the more environmentally friendly industries....
Digital printing technology is making it possible for marketers to explore an entire range of packaging variations. If you’re planning a product launch, a brand refresh or looking for packaging alternatives, short test runs help you evaluate results without delays or risky experiments....
Agility has become a marketing buzzword. Customer preferences and market conditions have never changed more quickly. Being nimble, in learning about your markets and in adapting your responses to meet your customers, is crucial. That’s why sophisticated digital printing buyers are enjoying the benefits...
It’s quite challenging to set your message apart from all the rest. That’s why carefully targeted messaging is crucial to the success of any marketing effort. New digital print production techniques offer ways to dramatically increase the impact of your marketing communications and give you...
Wouldn’t you love to increase your marketing response rates by 25%, 50%, 100% or more? When done right, personalized marketing will connect you more closely with your customers — building brand loyalty and driving sales results. Here’s what you need to know. ...
Everyone knows that we live in a digital world, but few people take full advantage of all the benefits digital printing offers. Here are some ways you can make your marketing more nimble by rethinking your assumptions about print production. ...
