{"id":8761,"date":"2021-05-18T17:00:47","date_gmt":"2021-05-18T21:00:47","guid":{"rendered":"https:\/\/paragraphinc.ca\/caring-for-our-environment-with-responsible-printing-methods-copy\/"},"modified":"2021-05-17T20:22:01","modified_gmt":"2021-05-18T00:22:01","slug":"speed-to-market-matters-for-point-of-sale-displays","status":"publish","type":"post","link":"https:\/\/paragraphinc.ca\/en\/speed-to-market-matters-for-point-of-sale-displays\/","title":{"rendered":"Speed to Market Matters for Point-of-Sale Displays"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css=&#8221;.vc_custom_1616081544075{margin-top: -30px !important;}&#8221;][vc_column width=&#8221;3\/4&#8243; css=&#8221;.vc_custom_1616081531625{border-right-width: 1px !important;padding-top: 0px !important;padding-bottom: 0px !important;border-right-color: #e6e6e6 !important;border-right-style: solid !important;}&#8221;][vc_single_image source=&#8221;featured_image&#8221; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1616081554774{margin-top: 0px !important;padding-top: 0px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1616083567961{margin-top: 0px !important;margin-bottom: 12px !important;border-bottom-width: 1px !important;padding-top: 0px !important;padding-bottom: 12px !important;border-bottom-color: #e6e6e6 !important;border-bottom-style: solid !important;}&#8221;]<\/p>\n<h4><strong>Recent posts<\/strong><\/h4>\n<p>[\/vc_column_text]<div class=\"eltd-blog-list-holder eltd-minimal \">\n\t<ul class=\"eltd-blog-list\">\n\t<li class=\"eltd-blog-list-item clearfix\">\n\t<div class=\"eltd-blog-list-item-inner\">\n\t\t<div class=\"eltd-item-text-holder\">\n\t\t\t<h4 class=\"eltd-item-title\">\n\t\t\t\t<a href=\"https:\/\/paragraphinc.ca\/en\/supremex-announces-the-acquisition-of-impression-paragraph-inc\/\" >\n\t\t\t\t\tSupremeX announces the Acquisition of Impression Paragraph Inc.\t\t\t\t<\/a>\n\t\t\t<\/h4>\t\t\t\n\t\t\t\t\t<\/div>\n\t<\/div>\t\n<\/li>\n<li class=\"eltd-blog-list-item clearfix\">\n\t<div class=\"eltd-blog-list-item-inner\">\n\t\t<div class=\"eltd-item-text-holder\">\n\t\t\t<h4 class=\"eltd-item-title\">\n\t\t\t\t<a href=\"https:\/\/paragraphinc.ca\/en\/the-real-reason-behind-the-printing-paper-shortage\/\" >\n\t\t\t\t\tThe REAL reason behind the printing paper shortage\t\t\t\t<\/a>\n\t\t\t<\/h4>\t\t\t\n\t\t\t\t\t<\/div>\n\t<\/div>\t\n<\/li>\n<li class=\"eltd-blog-list-item clearfix\">\n\t<div class=\"eltd-blog-list-item-inner\">\n\t\t<div class=\"eltd-item-text-holder\">\n\t\t\t<h4 class=\"eltd-item-title\">\n\t\t\t\t<a href=\"https:\/\/paragraphinc.ca\/en\/agility-its-part-of-our-dna\/\" >\n\t\t\t\t\tAgility&#8230; It&#8217;s Part of Our DNA\t\t\t\t<\/a>\n\t\t\t<\/h4>\t\t\t\n\t\t\t\t\t<\/div>\n\t<\/div>\t\n<\/li>\n<li class=\"eltd-blog-list-item clearfix\">\n\t<div class=\"eltd-blog-list-item-inner\">\n\t\t<div class=\"eltd-item-text-holder\">\n\t\t\t<h4 class=\"eltd-item-title\">\n\t\t\t\t<a href=\"https:\/\/paragraphinc.ca\/en\/three-signs-youre-ready-for-a-digital-storefront\/\" >\n\t\t\t\t\tThree signs You&#8217;re ready for a Digital Storefront\t\t\t\t<\/a>\n\t\t\t<\/h4>\t\t\t\n\t\t\t\t\t<\/div>\n\t<\/div>\t\n<\/li>\n<li class=\"eltd-blog-list-item clearfix\">\n\t<div class=\"eltd-blog-list-item-inner\">\n\t\t<div class=\"eltd-item-text-holder\">\n\t\t\t<h4 class=\"eltd-item-title\">\n\t\t\t\t<a href=\"https:\/\/paragraphinc.ca\/en\/speed-to-market-matters-for-point-of-sale-displays\/\" >\n\t\t\t\t\tSpeed to Market Matters for Point-of-Sale Displays\t\t\t\t<\/a>\n\t\t\t<\/h4>\t\t\t\n\t\t\t\t\t<\/div>\n\t<\/div>\t\n<\/li>\n\t<\/ul>\t\n<\/div>\n[\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1617986908156{margin-top: 24px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1621257523714{padding-top: 6px !important;padding-right: 2% !important;}&#8221;]<span style=\"font-weight: 400;\">In today\u2019s changing marketplace, speed really does matter. When you create a new product \u2014 or do a brand refresh \u2014 you want to get it in the hands of customers FAST. When every moment counts, many brands are turning to corrugated displays to get their new products into stores quickly and cost effectively.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1617986908156{margin-top: 24px !important;}&#8221;][vc_column][vc_raw_html]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[\/vc_raw_html][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1621257956183{margin-top: 24px !important;}&#8221; el_class=&#8221;vergex-post-narrow&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;8798&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;.vc_custom_1621270534765{padding-top: 6px !important;padding-right: 2% !important;}&#8221;]<span style=\"font-weight: 400;\">Why is it so important for brands to be able to react quickly and get product to market faster than ever before? And why is point-of-sale promotion likely to be more important than ever before?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consumer behavior is changing more quickly than ever. It may have started with the pandemic, but the post-pandemic new normal is likely to be different from pre-pandemic behaviors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, before the pandemic, people were making <\/span><span style=\"font-weight: 400;\">many of their food and beverage purchasing decisions in bars and<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">restaurants. But since March 2020, they\u2019ve been making those decisions in grocery stores and other retail outlets \u2014 where point-of-sale displays can make all the difference. <\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1621260964682{margin-top: 24px !important;}&#8221; el_class=&#8221;vergex-post-narrow&#8221;][vc_column width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;.vc_custom_1621262775244{padding-top: 6px !important;padding-right: 2% !important;}&#8221;]<span style=\"font-weight: 400;\">Being able to meet your customers where they are, with messaging that sticks, and being able to offer them promotional items and branded swag to increase loyalty. You can build giveaways and cross branding opportunities locally. You can also use audio or video or QR codes for enhanced engagement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Corrugated displays can get you all of that; quickly and cost-effectively, letting you respond to changing decision patterns. And it is not just speed and cost that make corrugated such a desirable option :<\/span>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;8800&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1621258276115{margin-top: 24px !important;}&#8221;][vc_column][vc_raw_html]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[\/vc_raw_html][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1621263910051{margin-top: 24px !important;}&#8221; el_class=&#8221;vergex-post-narrow&#8221;][vc_column width=&#8221;3\/4&#8243;][vc_column_text css=&#8221;.vc_custom_1621263767571{padding-top: 6px !important;padding-right: 2% !important;}&#8221;]<\/p>\n<h4><b>Every moment counts!<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Fast-to-produce, locally-sourced, and easy-to-adapt displays can give your business an important competitive edge as you respond to the changing buying decisions we see in 2021. New digital production methods offer remarkable beauty and surprising durability and flexibility.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because companies like Paragraph are local, you can experience the same feeling of doing good, locally. Our Team\u00a0 is ready to provide insightful ideas that can make your promotion more effective.\u00a0\u00a0<\/span><\/p>\n<p><a href=\"mailto:info@paragraphinc.ca?subject=Let's Talk about Point-of-Sale Displays!\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Let\u2019s talk! <\/span><\/a>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;8825&#8243; img_size=&#8221;full&#8221;][vc_column_text css=&#8221;.vc_custom_1621266043839{margin-top: 6px !important;}&#8221;]<em><span style=\"font-weight: 600;\"><small>Dany, a designer at Paragraph, works on a 3D rendering for a new point-of-sale project.<\/small><\/span><\/em>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1619707230256{margin-top: 24px !important;}&#8221;][vc_column][vc_empty_space height=&#8221;75px&#8221;][vc_carousel_father slide_visible=&#8221;5&#8243; tabs=&#8221;5&#8243; slide_visible_mbl=&#8221;3&#8243; spaces=&#8221;12px&#8221;][vc_carousel_son line_height=&#8221;.5&#8243; image_id=&#8221;7212&#8243; img_width=&#8221;thumbnail&#8221; contain_url=&#8221;https:\/\/paragraphinc.ca\/en\/portfolio-item\/neostrata\/&#8221;][\/vc_carousel_son][vc_carousel_son image_id=&#8221;8867&#8243; img_width=&#8221;thumbnail&#8221;][\/vc_carousel_son][vc_carousel_son image_id=&#8221;7214&#8243; img_width=&#8221;thumbnail&#8221;][\/vc_carousel_son][vc_carousel_son image_id=&#8221;7247&#8243; img_width=&#8221;thumbnail&#8221;][\/vc_carousel_son][vc_carousel_son image_id=&#8221;8871&#8243; img_width=&#8221;thumbnail&#8221;][\/vc_carousel_son][vc_carousel_son image_id=&#8221;5782&#8243; img_width=&#8221;thumbnail&#8221;][\/vc_carousel_son][vc_carousel_son image_id=&#8221;5772&#8243; img_width=&#8221;thumbnail&#8221;][\/vc_carousel_son][vc_carousel_son image_id=&#8221;8869&#8243; img_width=&#8221;thumbnail&#8221;][\/vc_carousel_son][vc_carousel_son image_id=&#8221;5758&#8243; img_width=&#8221;thumbnail&#8221;][\/vc_carousel_son][vc_carousel_son image_id=&#8221;5780&#8243; img_width=&#8221;thumbnail&#8221;][\/vc_carousel_son][\/vc_carousel_father][\/vc_column][\/vc_row][vc_row el_id=&#8221;subscribe&#8221; el_class=&#8221;vergex-post-narrow&#8221;][vc_column][vc_text_separator title=&#8221;&#8221;][vc_empty_space][vc_row_inner][vc_column_inner width=&#8221;5\/6&#8243;][vc_column_text]<\/p>\n<h4><strong>Subscribe and stay connected<\/strong><\/h4>\n<p>Subscribe to the Paragraph <em>Insights<\/em> Blog to ensure you don\u2019t miss a single post. When you subscribe, you\u2019ll also be approved to receive customer-exclusive content \u2014 like special reports and planning guides \u2014 all FREE of charge. Just click SUBSCRIBE and we\u2019ll keep you updated.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][vc_empty_space height=&#8221;27&#8243;]<a href=\"#\" target=\"_self\" style=\"color: #ffffff;background-color: #4b7c9e;font-size: 14px;font-weight: 600\" class=\"eltd-btn eltd-btn-medium eltd-btn-solid eltd-btn-custom-hover-bg eltd-btn-custom-hover-color vergex-subform-english-popup eltd-btn-rotate eltd-btn-arrow-center\" data-hover-bg-color=\"#335577\" data-hover-color=\"#ffffff\" >\n    <span class=\"eltd-btn-text\">SUBSCRIBE<\/span>\n    <\/a>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>When you create a new product, you want to get it in the hands of customers FAST. And now, as we emerge from the pandemic, it\u2019s crucial for brands to react quickly and get products to market effectively. Here\u2019s why point-of-sale promotions are likely to be more important than ever before.<\/p>\n","protected":false},"author":10,"featured_media":8775,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[370],"tags":[357],"class_list":["post-8761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Speed to Market Matters for Point-of-Sale Displays - Paragraph<\/title>\n<meta name=\"description\" content=\"When you create a new product, you want to get it in the hands of customers FAST. 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