{"id":7258,"date":"2020-08-19T17:49:23","date_gmt":"2020-08-19T21:49:23","guid":{"rendered":"https:\/\/paragraphinc.ca\/?p=7258"},"modified":"2021-03-18T10:52:28","modified_gmt":"2021-03-18T14:52:28","slug":"creating-a-positive-customer-experience","status":"publish","type":"post","link":"https:\/\/paragraphinc.ca\/en\/creating-a-positive-customer-experience\/","title":{"rendered":"Creating a positive customer experience"},"content":{"rendered":"

[vc_row content_width=”grid”][vc_column][vc_single_image source=”featured_image” img_size=”full” css=”.vc_custom_1611955672225{margin-bottom: 28px !important;}”][vc_column_text]We\u2019ve been impressed by how many companies are taking a different approach to building sales \u2014 by focusing on improving their customers\u2019 experiences. Those companies have concluded that their most important product isn\u2019t their product or service at all. It\u2019s the experience their customers have in doing business with them.<\/p>\n

According to a global study by Oracle<\/a>,\u00a074% of senior executives\u00a0believe that customer experience is a major influence on customers\u2019 loyalty. So if you want your customers to stay loyal, why not invest in creating a positive experience?<\/p>\n

If you want to improve sales, focus on improving your customers\u2019 experience.<\/strong><\/h3>\n

Marketing managers, brand and product managers and sales managers are coming to understand that selling will be different, and will require new skills and new tools. Meeting with clients in person will be challenging. Many people are working from home, and everyone is taking special care to avoid unnecessary contacts. And when the crisis subsides, many people will continue to work from home \u2014 making it more difficult to arrange real in-person meetings.<\/p>\n

Your customer experience is your most important product. Show them how good it feels to do business with you.<\/strong><\/h3>\n

More and more companies are aiming to provide the kind of positive experience that their customers get everywhere else in their business and personal lives. Today, most business and consumer companies are working hard to make it easier and more pleasant for customers to do business with them.<\/p>\n

There\u2019s lots of evidence that providing positive customer experiences helps companies to keep more of their existing business while they also win more new business. In fact, providing a better customer experience appears to change customer relationships in the most fundamental way.<\/p>\n

According to a recent Harvard Business Review study, customers who feel connected to your company through a positive experience are:<\/p>\n