Improving Document Performance Through Personalisation.

Personalisation Improves Document Performance and ROI

Variable data printing enables compagnies to reach consumers with messages tailored for them, which has been proven to boost return on investment and response rates in print marketing initiatives.

Compagnies can cut through generic messages with their own highly personalized pieces and make customers feel more appreciated and valuable than with generic communications.

Personalisation enables you to use what you know about your customers to design a message that is personalized and unique by using all or some of the following:

• Insert names
• Personalized copy, colors and images
• Each piece is different, based on variables (customer’s characteristics, past purchases, gender, income, etc.)
• Insert photos, directions, contact information
• Vary your offer for different demographics, psychographics and purchase behaviour.